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Richard O'Connell
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Randy Mckay
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3 days, 4 hours ago
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How to Use Firmographic Data to Build Your Ideal Customer Profile
How to Use Firmographic Data to Build Your Ideal Customer Profile
Most B2B teams have an ideal customer profile. Fewer have one they actually trust. Too often, the profile is a guess dressed up as strategy. It says something like "mid-market tech companies"...
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