UPS rolls out new shipping option for high-value or sensitive deliveries
The company also plans to hire around 100,000 seasonal employees.

https://www.ajc.com/business/2026/10/ups-rolls-out-new-shipping-option/
UPS adds new shipping option as it scales up operations for peak season
UPS has invested heavily in adding new capabilities and digital tools over the past few years, as commerce has become more digital and complex.